BusinessWeek Online recently posted an article on some of the challenges facing the telecommunications industry as they roll out bundled service packages (telephone, internet, television, and sometimes wireless). Of these, the article's author identifies customer treatment as the most important. He writes:

In the past week, I have received six advertisements via text message. They were all from my own provider and all about changing to a plan that is suitable for a chatty teenager or a plan that assumes I make three phone calls a month -- and all on weekends. The fact is -- and my service provider should know this -- none of these plans would suit my needs as a businessman who spends a significant part of his life out of the country. Please understand me as a customer. Make it easy to do business with you, and I will be yours forever.

I couldn't agree more.

The full article is available here.